Plural leads a $35M Series A round to Relay

28 February 2025

Relay’s mission is to rewire the backbone of e-commerce delivery and turn a persistent cost center into a competitive advantage for retailers. Relay’s AI-powered platform enables a decentralized delivery model using hyperlocal nodes, moving away from the inefficient ‘hub and spoke’ model used by incumbents. By significantly reducing shipping distances, consolidating deliveries, and automating key workflows, Relay cuts operating expenses for itself and its merchants. Its technology-first delivery model is built for efficiency, scalability, and convenience, pairing flexible fleets of on-demand couriers with a distributed hyperlocal network model to reduce costs and improve customer experience.

“Logistics isn’t a transportation challenge – it’s a psychological problem grounded in complicated mathematics,” said Jonathan Jenssen, Co-founder and CEO of Relay. “At Relay, we’re using technology to build critical logistics infrastructure that brings down costs while improving delivery speed and reliability. We’ve already proven this model with some of the UK’s largest e-commerce retailers, and with support from our partners and investors, we’re ready to scale our network across the country and beyond.”

Philipp Werner, Partner at Project A, said: “Since leading Relay’s Seed round, we’ve consistently been impressed by the team’s execution capabilities. This new funding round is a testament to their achievements, enabling them to further invest in their technology and expand their impressive portfolio of top-tier clients.”

Taavet Hinrikus, partner at Plural, said why he’s so enthusiastic about the company: “Jonathan and Nicole are the perfect pair to do this, having lived and breathed the last-mile delivery revolution for almost a decade. Their asset-light model, optimized by AI, is already leading to delivery times that are a fraction of incumbents.”

For more information, visit: https://www.linkedin.com/pulse/relay-technologies-can-transform-delivery-industry-thats-hinrikus-w2zhe/

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