Specialist VC participates in Sera AI's €1.5M seed round
Sera AI has raised a €1.5 million seed round, led by Maki VC, with participation from Specialist VC, Kaspar Tiri, and Markus Villig.
Sera develops an AI-powered sales agent designed to automate prospecting, research, and personalized outreach, aiming to reduce repetitive tasks in B2B sales. The company states that its technology is already in use by both tech firms and manufacturing companies, and it plans to utilize the new funding to expand its marketing efforts and increase its reach into new markets.
"Sera was engineered to eliminate the soul-crushing grunt work of sales – the research, list building, and personalization that steal at least 15 hours a week from the average sales rep. Our AI delivers 5 times higher qualification rates than the industry standard because it thinks like a human salesperson, not a spam bot. The Estonian way is to build a strong product, keep the noise low, and deliver measurable value," said Sergio Rannula, co-founder and CEO.
Sera is already trusted by leading tech names like Bolt, Ready Player Me, and Montonio. But its most powerful use cases have been in mid-sized manufacturing companies reliant on export, where Sera has helped companies secure new international partners – bringing in millions in additional revenue. For these clients, the ROI is irrefutable: one deal secured via Sera can be worth millions, while consistently beating the cost of hiring extra sales staff.
"Today, Sera is already the leading AI sales agent on the market. Our next step is to surpass the world's top human sales specialists – it's only a matter of time," added Karl Maaroos, co-founder and CTO.
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