PHOTO: CARÁ Health is founded by pediatric nurse CEO Anna Strubel alongside serial entrepreneurs Carina Vantsi and Keiro Vantsi.
CARÁ Health is an all-encompassing health and wellness resource that provides women with support and guidance throughout the maternity journey, from pregnancy to postpartum. The round was led by Tera Ventures, with participation from Startup Istanbul founder Burak Büyükdemir via StartupIst Ventures. It brings the startups’ total funds raised to date to €750k.Founded in early 2022, CARÁ Health has seen tremendous growth. Winner of the Estonian HealthTech Startup of 2023, the startup now counts one in every two pregnant women in Estonia using the CARÁ app and has supported over 1,000 pregnancies in Estonia to date.
Alongside a comprehensive app which bridges the maternity support gap by providing mothers with a library of evidence-based information, curated product suggestions, targeted podcasts and more, CARÁ Health also features physical locations in Tallinn, Tartu, and Berlin, the most recently opened location. These locations offer women’s health services ranging from gynaecology to nutrition counselling, pregnancy yoga, midwife and doula services, and much more.
CARÁ Health was founded by pediatric nurse CEO
Anna Strubel alongside serial entrepreneurs
Carina Vantsi and b in 2022.
“As a mother myself, I know firsthand some of the situations women find themselves in during the maternity process. They’re very personal, and a lot of these stories don’t get out. Still, a lot can be done during the preparation for the birth, and this is what we’re offering with our ‘whole woman’ approach during the pregnancy period. This can also prepare women for the postpartum period,” – CARÁ Health Co-Founder Carina Vantsi.“We were already impressed by CARÁ Health’s traction in its home market of Estonia, and as a relatively recent parent, I saw a huge opportunity in what they were building, and the feedback we had from their customers and users made the stars align and made the investment decision easy,” Eamonn Carey, Partner, Tera Ventures.