EXIT: Startup Wise Guys portfolio company Adact has been acquired by Optimove
Startup Wise Guys SaaS portfolio company Adact has successfully exited through an acquisition by Optimove, a global leader in AI-driven marketing innovation. This acquisition marks their 22 portfolio exit.
“Startup Wise Guys’ mission has remained unchanged for 13 years: helping founders become entrepreneurs and build great international tech companies. Adact has gone through this journey. It was a privilege to see Kalev joining us as a founder and witnessing him grow into a strong entrepreneur, building a sustainable and valuable business. It is a privilege to work with such founders, and we are more than happy to see his success.” - Alexandra Balkova, Head of Portfolio at Startup Wise Guys.
Optimove will integrate Adact's no-code gamification technology into its Positionless Marketing platform, enabling brands to create interactive experiences like lotteries, quizzes, and prediction games—without complex technical implementation. This expansion brings gamification marketing to a wider range of industries, from iGaming and sports betting to financial services and beyond. By combining gamification with AI-driven personalization and customer analytics, Optimove aims to enhance engagement, retention, and conversion rates, with proven results showing up to an 80% increase in user interaction.
As part of the transition, Optimove is establishing a development center in Tallinn, Estonia, where Adact's founder, Kalev Kärpuk, will lead its gamified solutions division. This ensures that Adact's expertise and vision continue shaping the future of gamification marketing on a global scale.
For more information, visit: https://startupwiseguys.com/news/portfolio-exit-adacts-acquisition-by-optimove-signals-a-new-era-for-gamification/
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