As Managing Director at Estonian Private Equity and Venture Capital Association (EstVCA), the representative body of private equity and venture capital industry players and related support services providers in Estonia, Kadri works in close cooperation with the Management Board in executing the association's strategy at the local and global level.
One of her goals is to formulate and maintain clear communication channels with the government, ensure continuous growth of the PE/VC funds market, and develop Estonia’s fertile ecosystem of startups and growth companies.
Familiar with helping a company with the process of going public with an IPO, she brings a wealth of additional business development and communications experience to EstVCA:
- PwC, Estonia - Head of Marketing and Communication (2019-2020)
- Ellex Raidla - Marketing & Communications Manager (2008-2019)
- AS Arco Vara - Marketing & Communication Manager (2003-2008)
As Managing Director at EstVCA, Kadri anchors the organisation in reliability. Recognized as a strong communicator who is detailed and consistent, she provides cohesion and clarity while promoting the industry and Estonian funds within international funds markets and encouraging potential clients to co-invest with our funds and invest in our funds. One of her goals is also to establish Estonia as a trusted center for international PE/VC players to base their funds. Along with the Estonian state, she helps to highlight the industry's relevance to Baltic and Nordic PE/VC markets as well as large international strategic investors outside of the region.
Her professional background has helped her accrue an influential list of contacts. She has been building new ones since arriving at EstVCA in 2020 such as Invest Europe, various international VCAs, European Women in VC as well as Startup Estonia, Estonian Business Angels Network, Estonian Founders Association, Invest in Estonia, and other local organisations supporting the growth of startup ecosystem.
Kadri has also taken it to be one of her missions to bring Estonian companies closer to PE/VC funds - to “translate the PE/VC field” and initiate the conversation, simplify the message to enhance their understanding and deepen their interest in local and international investment opportunities.
CONTACT DETAILS:
kadri@estvca.ee
+372 505 1239